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How to Present your Ideas like a Pro

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Guest post by Simon Choi.

Learning how to present your ideas with persuasion is an invaluable skill. Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea.

How to create a compelling business presentation

Image credit: Product School on Unsplash

To successfully persuade your audience when presenting your idea(s) there are four key things you need to do:

  1. Engage your audience (grab their attention).
  2. Build trust with your audience in relation to your idea.
  3. Create a connection and a need for your idea – why do they want it or need it?
  4. Keep their attention and interest in your idea.

But how exactly do you do this? [Read more…]

How to Generate More Leads Using Video and Other Digital Content

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Guest post by Victor Blasco.

Every romantic relationship expert knows that the early stages are like thin ice. Demand too much attention too early, or get too anxious about commitment, and it may break.

The best way to establish long-term connections is by generating organic interest and letting others engage on their own time and terms. If you are wondering what all this has to do with effective digital marketing, the answer is: quite a bit!

How to generate more leads using videoPotential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention.

All in all, outbound marketing is not what it once was. Obnoxious, in-your-face ads have lost effectiveness to less-invasive approaches.

[Read more…]

Seven Ways to Create Killer Marketing Videos [Infographic]

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Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research, 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it.

Digital video is effective at Killer Marketing Video headerincreasing website traffic, keeping visitors on your site longer, and generating leads. Google loves it, too: video can increase organic search traffic by as much as 157%.

A key reason businesses are embracing video is its flexibility. Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials.

[Read more…]

Breaking Down the Digital Marketing Areas to Focus on in 2020

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Guest post by Ronita Mohan.

Digital marketing is so broad that marketers can sometimes over-concentrate on areas that don’t generate sufficient ROI.

digital marketing areas to focus on in 2020Here are a few key areas to focus on in your 2020 marketing plan, and how you can optimize efforts in each.

High Quality Content

The trend towards “quality over quantity” in B2B marketing started at least four years ago.

That said, there are still brands focused on simply pushing out more content—often at the detriment to the quality of what’s produced. 2020 will see a continued shift in the kind of content created.

[Read more…]

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

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Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. But it’s also widely misunderstood. Common myths and misunderstandings can leave you standing alone in the corner at parties when you try to describe what you do.

B2B B2C marketing myths differences similariitiesHere’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession, and get the respect you deserve across the business.

In addition, below are six ways B2B and B2C marketing are different (and note it’s not that “B2B marketers sell to businesses, B2C marketers sell to people”), plus one very important way they are alike
[Read more…]

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