Guest post by Irma Hunkeler.
Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Isn’t it all about rational decision making, not emotions? Not necessarily. Let’s take a look at how B2B firms can build their brands in this competitive space.
Dive into LinkedIn
LinkedIn is a fertile ground for B2B brand-building and lead generation. On an individual level, marketing and PR pros, sales reps, and executives should contribute thought-leadership posts that showcase their industry expertise, and contribute to relevant LinkedIn’s groups.
Companies can start their own groups and forge valuable connections. Please, don’t make it “our company group” though; focus the group on an intriguing topic within your industry, like inbound marketing or enterprise request management.