Wireless earbuds are incredibly popular, with nearly 77 million pairs sold in just the third quarter of 2022, and for lots of good reasons. They’re convenient, sound great, and most models also block out background noise. But they have drawbacks as well.
They fall out. They’re uncomfortable, especially when worn for long periods of time. Used at too high a volume level, they can contribute to hearing loss. And while their noise-cancelling capabilities are welcome in some situations, such as when flying, they also make earbuds unsafe to use at other times, like when driving.
Frustrated with the discomfort and other drawbacks of earbuds, a Minneapolis-based engineer thought to herself: lots of people wear earrings. Why not combine the functionality of earbuds with the style of earrings, creating a product that would be fashionable as well as functional, while being safer and more comfortable than earbuds?