B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

How B2B Marketing is Changing [Webinar]

by

Revised September 19, 2018

What do B2B marketers identify as their biggest challenge as we heard toward 2019? What one content marketing tactic do almost all of them embrace? Which lead generation tactics do they disagree about? Which is perhaps the most overlooked?

How B2B marketing is changing in 2018 and 2019These are a few of the questions that will be were answered in a webinar (that’s a link to the recording) on Tuesday, September 18th, hosted by B2BMarketingZone.com. The webinar will present some key insights from the forthcoming report, How B2B Marketing is Changing in 2018 (and 2019), supplemented by other recent research findings.

The webinar, like the report, will cover what B2B technology marketing professionals say are their top priorities, biggest challenges, most important trends, and most effective lead generation tactics—and how these are changing from the past couple of years.

[Read more…]

Five B2B Marketing Trends That Will Drive Ecommerce

by

Guest post by Brian Mechem.

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Giants like Amazon have also launched Amazon Business to reach small and medium enterprises.

B2B ecommerce trends 2018According to Statista, in the USA alone, B2B sales are estimated to reach $1.2 trillion in 2021—an increase of more than a third from $889 billion in 2017. More than half of B2B buyers say they expect the same user-friendly online buying experience from B2B vendors they get from consumer websites.

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce.

[Read more…]

Six Lessons Learned from High-Performing Lean Teams

by

Guest post by Jon Terry.

Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer. At the team level, Lean helps teams and the individuals within them optimize their efforts toward the creation of value. Lean helps teams stay focused on goals, with the agility to respond to changes in the market.

Lessons from high-performing lean project teamsWe’re fascinated by the incredible transformations that teams undergo as they adopt Lean—and the tangible business results that follow.

What Do High Performers Have in Common?

In 2016, we sent out our first Lean Business Survey to learn more about how Lean was being applied in knowledge work. We compiled the data into the Lean Business Report, in which we told the story of how the Lean movement is spreading across and transforming some of the world’s largest organizations—often, one high-performing team at a time.

[Read more…]

GDPR and Marketing – What You Need To Know

by

Guest post by Ben Abbott.

We live in an age where almost everything we do is recorded in one way or another, especially on the Internet. This reality is disconcerting for large numbers of people, with over 90% of online customers stating that they’re worried about their online security and privacy to some extent. This stems from the fact that customers really don’t have any sort of insight into how their data is being manipulated, so GDPR is here to fix all that.

As of May 25th, 2018, a new set of laws in the EU started to take effect, and these laws are forcing marketers to significantly alter their disclosure practices (and in some cases, their business ethics) in order to avoid some pretty hefty fines. Under the regulation, companies now have to request customers’ permission to use even the smallest piece of their data and keep that usage documented. They’re also required to be transparent about any potential data breaches, and let the customer know if their information has been compromised.

Who is Affected By GDPR?

What marketers need to know about GDPRThe main purpose of GDPR is to force businesses to take better care of their customers’ data, and this means the regulation will have the most profound effect on those that are tasked with handling customers’ information the most—marketers. GDPR is definitely something worth talking to a legal specialist about, but if you just want the gist of it, read on:

The first point is obvious: you can no longer simply assume that a person wants to be contacted and give them the option to opt out of your notifications. After GDPR, such practices count as a violation you will have to pay a fine for.

[Read more…]

The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

by

Guest post by Sphoorti Bhandare.

As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point.

Combing PR with content marketingYou work with sales, content, SEO, and customer care champions to promote targeted messaging.

Overall, you’re doing the right things.

In reality, educating and nurturing B2B buyers in this crowded digital space is tough. As a result, measuring ROI on your marketing spend is getting tricky.

Which begs the question: How can you continue to attract and engage targeted buyers?
[Read more…]

Recent Posts

Categories