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SaaS Video Marketing Trends: What Actually Works in 2025

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Guest post by Andrew Crichton.

Video marketing has become a staple for software-as-a-service (SaaS) companies, from new startup launches to the big names everyone knows. It’s not a trend—it’s smart marketing based on real data.

SaaS Video Marketing Trends

Image credit: Kenny Eliason on Unsplash

Here’s just a tiny bit of that data:

  • Visitors spend 260% more time on web pages with videos.
  • The average person watches 3.5 hours of video daily.
  • 73% of consumers prefer to learn about products and services with short videos.
  • 96% of marketers say videos improve user understanding of their products.

But SaaS is a unique vertical, and typical video marketing rules don’t always apply. [Read more…]

10 Top B2B Content Distribution Strategies That Work

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Guest post by Irina Weber.

Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry.

10 top B2B content marketing strategies that work

Image credit: Videodeck .co

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

For B2B businesses, where deals often involve high volumes and value, effective content distribution can make or break a marketing campaign. The key lies in delivering the right content, in the ideal format, through the proper channels.

[Read more…]

10 Creative Ways to Use Videos for B2B Marketing

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Guest post by Jean-Christophe Bouglé.

Stuck on how to make your B2B marketing videos stand out? No worries! In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos.

1. Animated Storytelling

Using animated storytelling for B2B video marketingAnimated storytelling is a fun and imaginative way to share ideas in B2B marketing. With animation, businesses can turn complex concepts into visually interesting stories that grab the audience’s attention. This not only makes it easier to explain complex information, but also adds a touch of entertainment to the content.

By using colorful visuals, lively characters, and creative scenarios, companies can make their messages more engaging and easy to understand. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

[Read more…]

Marketing Trends for 2023: Three Big Ones to Know

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Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year.

Top marketing trends for 2023Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus.

While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report.
[Read more…]

Five B2B Video Marketing Strategies to Drive Demand

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Guest post by Nina Petrov.

Video marketing has become a vital and productive tool for businesses in almost every sector.

B2B video marketing strategies

Image credit: Headway on Unsplash

It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings.
[Read more…]

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