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Four Great Benefits of Influencer Marketing [Infographic]

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Guest post by Brian Mechem.

Marketing budget allocations are being shifted from traditional, offline marketing strategies to more innovative, digital channels. And influencer marketing is one such strategy that’s become increasingly popular. According to recent research, 79% of brands have dedicated budgets for influencer marketing in 2019. Clearly, brands have realized the potential the influencer marketing holds.

4 ways to generate ROI from influencer marketingInfluencer marketing can help brands expand their reach, increase brand awareness and credibility, and generate more revenue. Research shows influencer marketing campaigns focused on engagement or branding have been found to generate up to 8X ROI.

Here are four major benefits a brand may realize after successfully implementing an influencer marketing: strategy:

It Helps Expand Your Reach

Influencers help marketers and brands reach new audiences. Brands can get instant access to potential customers who trust and value the recommendations made by the influencer.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

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By Peter Caputa.

I did a website analysis and custom demonstration for a local IT recruiting company recently.  This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them.

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. If you know anything about recruiting, you know that identifying passive candidates (i.e., the ones not necessarily looking for a job) is the holy grail.

SEO blogging social media lead pipelinesThe theory goes that if someone is looking, they’re probably not the best candidate you can find. That’s certainly not always the case, of course. Nonetheless, many recruiting firms say they can find “passive candidates” and that’s their big selling point.

So, this recruiting firm is good at networking: online and in the real world.

But, they’re clueless when it comes to generating leads via their website.  Just like every other recruiting firm, they need to fill two pipelines. They need a pipeline of companies that want to hire them to recruit on their behalf. And they need a pipeline of candidates to fill those positions.

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6 Steps to Creating a Successful Instagram Marketing Strategy

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Guest post by Jill Phillips.

Instagram has rapidly grown into one of the largest social platforms, boasting more than 500 million daily users. More than fifty percent of Instagram users are followers of different brands on the network. Most importantly, Instagram has the highest engagement rate out of all of the social networks. All of this means that there is a lot of potential for B2B and B2C interaction.

Instagram marketing tips

Image source: GoodFreePhotos.com

When used the right way, Instagram can be an excellent platform to develop your brand and boost your business. However, it takes more than appealing images to successfully build your brand on Instagram. In fact, you’ll need to devise a detailed strategy that’s aligned with your brand’s identity. The following seven steps will help you get off to a great start.

Determine Your Objectives

Before launching any social media marketing campaign, it’s essential to first establish the goals you are trying to achieve. Establishing your objectives at the outset will enable you to gauge your campaign’s success and see whether you are receiving your social media’s return on investment. Also, having these goals will allow you to quickly alter your strategy if you find that it is not working for you.

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