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Strategies to Increase Customer Engagement for Online Businesses

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Contributed post.

Customer engagement has become a hot topic, with average daily searches doubling in the past five years. Yet, customer engagement is an ambiguous topic – there are different definitions, different strategies to enhance it, and different metrics for measuring success at improving customer engagement.

How to improve customer engagementHere’s what customer engagement means specifically in the context of online businesses, why it’s important, how to measure it, and six ways to improve it.

What is customer engagement?

Customer engagement can be defined in different ways, but at its core, it’s about interactions between a company and its customers.

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Five Ways IoT is Changing the Face of Marketing

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Guest post by Ronita Mohan.

The Internet of Things (IoT) has rapidly become part of daily life—it’s already crucial for monitoring health and wellbeing, and is playing a major role in global security.

impact of IoT on marketing

Image credit: Dan LeFebvre on Unsplash

IoT and it’s B2B incarnation, the Industrial Internet of Things (IIoT) are also changing facets of marketing, a trend that is set to grow in the next few years.

Though still in its infancy in the digital marketing world, IoT technology is now common in new residential construction and renovations. It may be only a matter of time before marketing begins to rely heavily on IoT devices for campaigns.

Here are five ways that IoT is already changing how marketing works and how it is improving brand-consumer relations.

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How Important Is Automation in B2B Sales?

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Guest post by Kayleigh Alexandra.

Ever since factory automation became commonplace, other business functions have embraced it as well. Automation removes laborious tasks from your workload and frees up your time to work on higher-level issues. Widespread Internet adoption introduced the concept of digital automation.

Using automation in B2B salesAutomation has become standard practice in B2C ecommerce. Online sellers automate their marketing emails, pricing, restocking, even their PPC advertising. But automation is just as useful in the world of B2B sales. Here’s why, and four ways to apply automation to improve the sales process.

High-value targets require careful personalization

It’s imperative to automate marketing emails for B2C customers and even low-end B2B SaaS products, because the high-volume / low-cost model means each customer represents a very small share of overall revenue.

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AI in Content Marketing: Probing a Little Deeper

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By David Gutierrez.

At first glance, it may seem premature to talk about the role of artificial intelligence (AI) in content marketing. After all, we still have a long way to go before computer-generated content is comparable to what a human can create.

The role of AI in content marketing

Image credit: Hitesh Choudhary on Unsplash

Neural networks have tried their digital hands at poetry, cooking, art, and even movie scriptwriting, but the results, albeit entertaining and weird, are still nonsensical.

Nevertheless, AI already plays a notable role in content marketing and, more importantly, quickly changes the way things are done in this industry. Here are six areas where AI is having an impact on content marketing and what they mean for marketers and SEO specialists.
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