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The Entrepreneur Interview Series #15: Adam Hempenstall, Better Proposals

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Proposal writing is the bane of every consultant, sales rep, freelancer, and account manager who has to produce them. It’s tedious, takes time away from billable activities or prospecting, and offers no guarantee of any return on the effort.

Cutting corners saves time but may reduce the quality and thoroughness of the proposal, and so reduce the odds of winning the business. But on the other hand, the extra time spent to make sure the proposal is comprehensive and polished may go completely unnoticed by the prospective client.

Adam HempenstallIf only there was a way to create high-quality proposals quickly.

That was the thought behind Better Proposals, a tool that enables users to develop beautiful, high-impact proposals in minutes. It combines pre-built templates with integrated signature and payment features, and integrates with popular CRM and project management tools to accelerate the development of Better Proposal;s logoattractive, professional proposals.

Here’s the story of how Adam Hempenstall and his team turned their vision of faster, easier proposals into an elegant yet practical tool.
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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

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Ecommerce is great for everyday purchases. But where do you turn for help with a big-ticket buying decision that is anything but “everyday”? One entrepreneur has a new answer.

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering.

Lief LarsonBut what if you’re making a much more complex purchase, like a dream vacation to the other side of the world, or an integrated security system for an office campus? You’re going to need guidance from a competent, trustworthy sales professional. Those things are not a “one-click” purchase.

Or what if you’re in sales, living daily the truth of how it’s getting harder to reach and connect with buyers? Only 19% of prospects want to connect with a sales person during the awareness stage, when they are first learning about a product; 60% don’t want to talk until they are in the consideration stage, after they’ve done their online research and created a short list. And 50% of buyers view sales people as “pushy” (while only 17% of sellers see themselvesEngage logo that way).

There’s no easy way for buyers to evaluate sales professionals before talking to them, or for sales reps to establish trust with prospects before actually connecting. That’s the problem a new online marketplace, Salesfolks.com, is out to solve.

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Digital Marketing Trends to Watch in 2019

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By David Gutierrez.

As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world. And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance.

Digital marketing trends n 2019Here are five of the most important trends to watch in the coming year (your competitors will!).

Social Listening

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. It means that in addition to having a presence and engaging with your customers on social networks, you also use monitoring tools to actively crawl the web and social media platforms looking for any mentions of your brand.

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Five B2B Marketing Trends That Will Drive Ecommerce

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Guest post by Brian Mechem.

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Giants like Amazon have also launched Amazon Business to reach small and medium enterprises.

B2B ecommerce trends 2018According to Statista, in the USA alone, B2B sales are estimated to reach $1.2 trillion in 2021—an increase of more than a third from $889 billion in 2017. More than half of B2B buyers say they expect the same user-friendly online buying experience from B2B vendors they get from consumer websites.

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce.

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