The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24.
On April 23, while presenting the findings on a webinar, the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns.
The quick polls focused on four topics:
- Change in overall budgets.
- Change in event plans.
- Budget reallocation plans.
- Outlook for returning to “normal.”
Here are the key findings.