Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago, after all), the landscape does seem to have matured and stabilized somewhat at this point.
Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years. Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter.
For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms.
It seems each network has established its unique place (e.g., Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes? And what does that mean for marketers?