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Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!

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Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. Beyond that, he challenged his readers to write about “the person (who) had the greatest effect on your personal or professional life in 2016 and thank them publicly.”

Shelly KramerA week later, I was stunned, humbled and honored to see that two of the business professionals I had the opportunity to help with optimizing their online presence last year had written one of those posts about me. Deb Calvert and Babette Ten Haken are both amazing, brilliant experts on leadership and collaboration. Asked in the abstract who had the greatest professional impact on me in 2016, both of them would have been at the top of list.

But the nature of Jim’s challenge is such that reciprocation isn’t permitted. I need to pay it forward. So I’ll focus my friendly fire on another individual unquestionably right up at the top of the list as well, Shelly Kramer.
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The 26 Best All-in-One SEO Tool Suites

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Revised April 15, 2025
Revised December 8, 2022
Revised June 24, 2020
Revised July 23, 2018

SEO has a lot of moving parts. Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together.

Best all-in-one SEO tool suites

Optimizing all of the factors that can impact search ranking can be approached in different ways. One is to assemble a collection of best of breed tools; previous posts here have covered  tools for competitive intelligence, content planning, keyword research, rank tracking, and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. Which approach is best for your organization depends on a variety of factors. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration.

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The Four Best Online Survey Tools

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Revised August 10, 2022
Revised October 16, 2019
Revised August 7, 2019

So much of marketing relies on trying to get inside the minds of buyers: what are they looking for? What content will be most valuable and compelling to them? Why they choose a particular path through a website, or leave at a certain critical point?

Best online survey tools for marketing and customer serviceThere’s no better way to know what customers and website visitors are thinking than to just ask them. That’s what these tools are designed to do. Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. visiting a certain page, exit intent). Collect data and analyze results. Determine what your website visitors are looking for, why they aren’t converting, and which website design changes may be most impactful. Measure customer satisfaction, loyalty, and advocacy.

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How to Protect Your Business from Cyberattacks

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Guest post by Caroline Black.

Cybersecurity is becoming more of a concern for individuals, businesses and even governments. Top U.S. security specialists have stated that cyberattacks are one of the leading threats to U.S. security. Cyberattacks are clearly a major issue for any entity that uses the internet. Basically, if you have an online business, it’s a target for hackers. Luckily, there are certain steps you can take to prevent or recover from a cyberattack.

The Ever-Increasing Risk of Cyberattacks

How to protect your business website

Image credit: Shutterstock via Secure Thoughts

Cyberattacks on businesses are on the rise. Security companies such as Symantec and Arbor Networks have warned there has been a significant increase in the number of cyberattacks on businesses in the last year. Even the U.S. government has expressed concerns, with Jeremy Grant, an advisor to the Department of Commerce’s National Institute of Standards and Technology, commenting on the sharp increase in cyberattacks. In addition to rising numbers of cyberattacks, there has also been a disturbing increase in the sophistication of these attacks. It appears that hackers are refining their skills faster than security companies can improve their products.

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The 15 Best Special-Purpose SEO Tools

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Revised April 20, 2023
Revised February 9, 2022
Revised February 24, 2021
Revised July 22, 2020

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website.

Previous posts in this series have covered tools for specific SEO functions including content ideation, keyword research, and rank tracking.

Best special--purpose SEO tools - technical audits, broken link checking, video SEOThis post reviews more than a dozen special-purpose SEO tools for functions like finding HTML errors, checking for broken links, performing technical SEO analyses, optimizing video content, checking page-load speed, and more.

1) Google Search Console
Google Review Count: 600

A basic but essential SEO tool—check for HTML errors (such as duplicate title tags), search keywords driving traffic to your site from Google, crawl errors, manual actions, and security issues.

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