B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

by

Guest post by Matt LaClear.

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. What is going to happen when an overworked journalist sees yours?

How to avoid journalist delete of your press release

Image credit: quicksandala on Morguefile

Will your electronic press release be opened or deleted? That answer depends on how interesting the subject line is. Is it enough to grab the journalist’s attention at first glance?

If you have a well-written, newsworthy subject that is of interest to the recipient, there is a chance it will grab attention. Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!) published.
[Read more…]

Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

by

You’d never speed down the freeway at night with your headlights turned off. You’d never walk down a busy city street blindfolded. And you’d certainly never stroll around a business conference or networking event shouting about your brand or product…while wearing noise-cancelling headphones.

It’s preposterous even to suggest such things.

Online brand monitoring - don't monkey aroundWhy then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? It’s the digital media equivalent of flying blind.

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” Further:

“As a follow-on experiment, 22 brand monitoring software tools were reviewed in a separate post, which was tweeted out multiple times. Just four (18.2%) of the 22 responded, showing that even the companies whose business is brand monitoring largely fail at it.”

Online brand monitoring isn’t difficult or expensive. But failing to do it can be very costly. Here are five reasons why.
[Read more…]

Best Brand Monitoring Tools – At Any Price

by

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks,  microinfluencers, and social media conversations—it’s vital to track online brand mentions.

Best online brand monitoring toolsFortunately, you’ve got lots of options—not just for different monitoring tools, but for entirely different categories of tools. Before selecting a specific app, it’s best to think about a few questions that will help determine what type of tool to look for, such as:

  • What’s your budget? (Obviously.)
  • Do you just want to monitor brand mentions,  or also competitors and possibly industry keyword phrases as well?
  • What type of volume do you expect—-is it more like a few dozen results per month, or several thousand?
  • Are you okay with just monitoring brand mentions on social media platforms,  or do want to scan the entire web (news sites, forums, blogs, etc.)?

Here are four distinct categories of online brand monitoring tools, with several options in each group, to help you choose the best brand monitoring tool for your situation and needs.
[Read more…]

The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

by

Guest post by Sphoorti Bhandare.

As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point.

Combing PR with content marketingYou work with sales, content, SEO, and customer care champions to promote targeted messaging.

Overall, you’re doing the right things.

In reality, educating and nurturing B2B buyers in this crowded digital space is tough. As a result, measuring ROI on your marketing spend is getting tricky.

Which begs the question: How can you continue to attract and engage targeted buyers?
[Read more…]

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

by

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago, after all), the landscape does seem to have matured and stabilized somewhat at this point.

Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years. Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter.

Most popular social networks 2018

Image credit: DreamGrow

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms.

It seems each network has established its unique place (e.g., Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes? And what does that mean for marketers?

[Read more…]

Recent Posts

Categories