Email Marketing Archives - Page 6 of 9 - B2B Marketing Blog

How AI is Reshaping Email Marketing [Infographic]

May 23, 2019 by Tom Pick

Guest post by Jess Andriani.

Technologies like big data, machine learning, business intelligence, and cognitive computing are made possible or practical by artificial intelligence (AI). One aspect of digital marketing where AI has been most helpful is in email, and businesses are recognizing this significance. By 2020, it is believed that more companies will be using AI for at least one of their sales processes.

AI has made email marketing more efficient in several different ways:

Automated workflow: Many marketing automation platforms have used or are already using AI to optimize and execute processes.

Subject and content optimization: With AI, elements in email marketing campaigns like subject lines, copy, and CTAs can be made more persuasive to drive consumer action.

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The Entrepreneur Interview Series #11: Michael McCarthy, Inkit

April 16, 2019 by Tom Pick

When you think of hot software startups, it’s probably technologies like artificial intelligence, blockchain, and virtual reality that come to mind. You probably don’t think about…direct mail. But one Minneapolis entrepreneur did, and he’s building a rapidly growing business with his vision.

Though direct mail has been around since the days of the Sears catalog and the Pony Express, it remains a popular and profitable marketing channel for many types of businesses. It’s flexible, allows precise targeting, and is one of the least costly marketing tactics other than email.

But while direct mail is effective, it’s often not efficient. In many organizations, the process of managing creative design, mailing lists, production, and logistics still involves a series of costly, error-prone manual processes.

Michael McCarthy wondered why direct mail couldn’t be produced with the efficiency of email marketing automation tools. So he did something about it. Here’s his story.

The Product

Inkit is an online automated direct mail software platform that enables enterprises to connect with their customers offline in a highly automated yet humanized, one-to-one fashion.

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How to Create Email Marketing Campaigns That Won’t Land In Spam

March 14, 2019 by Tom Pick

Guest post by Bibi Lauri Raven.

Email marketing campaigns are one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Spam filters are continually evolving, and that can mean bad news for your business.

Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale.

One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails.

Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag.
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Database Marketing: Five Important Things to Know

February 14, 2019 by Tom Pick

Guest post by Nick Rojas.

A form of direct marketing, database marketing uses business and consumer databases to generate targeted recipient lists. Through various enterprise data sources and marketing technology tools, this practice leverages consumer and business user data to deliver relevant, effective, and personalized messages to both existing and potential customers/clients.

What distinguishes database from direct marketing is the awareness to the analysis of data. Emphasizing the use of statistical techniques, database marketing aims to develop models of customer behavior. This is then used to select the recipient list for communications.

As a result, database marketing tends to put a heavy reliance on data warehouses to incorporate insights from a greater variety and amount of data.

Database Marketing Types

There are two general types of database marketing: business and consumer. The main difference, obviously, is their target group; business data and consumer data. But the format, frequency, and focus of messages also differ between business and consumer audiences.
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10 Best Email Apps for Small Business Owners

December 11, 2018 by Tom Pick

Guest post by Sam Hoffman.

As a business owner, you have to worry about every little detail concerning your digital marketing strategy. It’s not enough to build the perfect, intuitive website and learn about the basics of content marketing and WordPress hosting. You’ll also have to implement an email management strategy that can properly promote your business.

Here are 10 of the most effective and popular email apps for small business owners. We included something for everyone’s needs on our list, so you can cherry-pick the best for your company.

1. Airmail

Airmail is a distinctively beautiful and elegant email client for iOS and macOS, which has won awards for design. It’s one of the most popular email clients out there, and it offers an array of useful features and sophisticated themes. The email client offers custom-tailored options like sound notifications, backgrounds, and primary color. You can integrate almost any widely used business/productivity apps within the email client.

Price: $4.99, $9.99

2. Outlook Mobile

Outlook Mobile is available for Android and iOS. It’s the best mobile app for a clean, simple, easy-to-navigate dashboard. The best feature of this app is the Focused Inbox view that filters in your most relevant emails, while storing less important messages in another folder. For business owners, the snooze button and schedule features are extremely useful because they remind you to follow up on important messages.

Price: Free
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