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How to Create Email Marketing Campaigns That Won’t Land In Spam

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Guest post by Bibi Lauri Raven.

Email marketing campaigns are one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Spam filters are continually evolving, and that can mean bad news for your business.

How to create a cost-effective email campaign that won't end up in the spam folderStaying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale.

One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails.

Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag.
[Read more…]

Database Marketing: Five Important Things to Know

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Guest post by Nick Rojas.

A form of direct marketing, database marketing uses business and consumer databases to generate targeted recipient lists. Through various enterprise data sources and marketing technology tools, this practice leverages consumer and business user data to deliver relevant, effective, and personalized messages to both existing and potential customers/clients.

Database marketing for customer segmentationWhat distinguishes database from direct marketing is the awareness to the analysis of data. Emphasizing the use of statistical techniques, database marketing aims to develop models of customer behavior. This is then used to select the recipient list for communications.

As a result, database marketing tends to put a heavy reliance on data warehouses to incorporate insights from a greater variety and amount of data.

Database Marketing Types

There are two general types of database marketing: business and consumer. The main difference, obviously, is their target group; business data and consumer data. But the format, frequency, and focus of messages also differ between business and consumer audiences.
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10 Best Email Apps for Small Business Owners

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Guest post by Sam Hoffman.

As a business owner, you have to worry about every little detail concerning your digital marketing strategy. It’s not enough to build the perfect, intuitive website and learn about the basics of content marketing and WordPress hosting. You’ll also have to implement an email management strategy that can properly promote your business.

Best email apps for small business ownersHere are 10 of the most effective and popular email apps for small business owners. We included something for everyone’s needs on our list, so you can cherry-pick the best for your company.

1. Airmail

Airmail is a distinctively beautiful and elegant email client for iOS and macOS, which has won awards for design. It’s one of the most popular email clients out there, and it offers an array of useful features and sophisticated themes. The email client offers custom-tailored options like sound notifications, backgrounds, and primary color. You can integrate almost any widely used business/productivity apps within the email client.

Price: $4.99, $9.99

2. Outlook Mobile

Outlook Mobile is available for Android and iOS. It’s the best mobile app for a clean, simple, easy-to-navigate dashboard. The best feature of this app is the Focused Inbox view that filters in your most relevant emails, while storing less important messages in another folder. For business owners, the snooze button and schedule features are extremely useful because they remind you to follow up on important messages.

Price: Free
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Four Great Ways to Use Personalization in Digital Marketing

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Guest post by Stefan Debois.

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home.

How to personalize email marketing messages

Image credit: Autopilot

That should come as no surprise. When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. A similar reaction takes place in the brain when people receive personalized content. They tend to remember it for much longer, too.

Additionally, a study by University of Texas shows that personalization helps consumers in two ways: Tailored content makes consumers feel that they have some control over what they wish to see, and it saves them from information overload.

Here are four areas where your business can benefit from using personalization in your digital marketing.
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GDPR and Marketing – What You Need To Know

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Guest post by Ben Abbott.

We live in an age where almost everything we do is recorded in one way or another, especially on the Internet. This reality is disconcerting for large numbers of people, with over 90% of online customers stating that they’re worried about their online security and privacy to some extent. This stems from the fact that customers really don’t have any sort of insight into how their data is being manipulated, so GDPR is here to fix all that.

As of May 25th, 2018, a new set of laws in the EU started to take effect, and these laws are forcing marketers to significantly alter their disclosure practices (and in some cases, their business ethics) in order to avoid some pretty hefty fines. Under the regulation, companies now have to request customers’ permission to use even the smallest piece of their data and keep that usage documented. They’re also required to be transparent about any potential data breaches, and let the customer know if their information has been compromised.

Who is Affected By GDPR?

What marketers need to know about GDPRThe main purpose of GDPR is to force businesses to take better care of their customers’ data, and this means the regulation will have the most profound effect on those that are tasked with handling customers’ information the most—marketers. GDPR is definitely something worth talking to a legal specialist about, but if you just want the gist of it, read on:

The first point is obvious: you can no longer simply assume that a person wants to be contacted and give them the option to opt out of your notifications. After GDPR, such practices count as a violation you will have to pay a fine for.

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